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Pastel Cycles
E-Commerce website design for a Parisian bike shop startup
THE CHALLENGE
As a new company, Pastel Cycles needed to establish their online presence from the ground up.
The underlying goals of Pastel's new e-commerce experience were three-fold; to immediately and firmly establish Pastel as a formidable new entrant into the Parisian cycling scene, to generate unquestionable credibility as a reliable and trustworthy authorized dealer for the best bicycle and cycling accessories brands on the planet, and to achieve a combination of online sales and driving in-person experiences in their physical retail stores.
With an energized, supportive and highly-capable young team at Pastel, we had excellent partners to help us drive the success and smooth delivery of this 100% bespoke, fully-custom Shopify store.
Pastel has seen exciting sales growth and reached thousands new of customers since the launch of their new online store
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A modern and design-centric brand with this much personality deserved a website that could do it justice. We're proud to have been able to capture Pastel's commuter soul and clean, trendy and approachable aesthetic in this painstakingly tailor-made experience.
From the Camargue region in the South of France, La Botte Gardiane is steeped in history, excelling in their craft with deep savoir-faire
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